Adwords API and what it now means for advertisers

Earlier this year, and not before time, Google opened up Adwords to developers
through its API (Advanced Programming Interface).

What this means for users is that now, all the raw data associated with an
account, is available to each account user, as long as they have registered
with Google for a unique API key. This key costs you nothing and registration
takes a couple of minutes - you can do that at: http://www.google.com/apis/adwords/

The connection to API is secure and identifies you as the true owner of that account and allows you access to your account data through the API to use as you wish...(within the parameters of the TOS that is)

Now, what good does this do you?

Well, not much - unless you have some format in which to work with this
data and make sense of it. So its value has been largely meaningless save
for the developer community to play around with.

Until now that is.

When we saw that Google were opening the API, we immediately swung
into action. As an Adwords user myself, noone was more aware than me
as to how cumbersome working in the Adwords interface online could
be - and also, I was on dialup at that time so it was really slow and cut
into my time.

Anyway, we put our heads together and realised just how powerful it
would be to manage all your campaigns, keywords, adgroups, stats
and reporting straight off your desktop - all the data is stored in a
database on your PC and you have infinitely more control as a result.

So - we went for it and have developed a unique desktop based Adwords
Management tool - we're climbing the walls with excitement at the prospect
of launching it - which we will be very soon - so watch this space.

This blog will serve as our discussion point - our beta testers can post their
thoughts here on how it works and what they think and we will keep
people up to date with our progress.

But it's an exciting ride ahead.